SERVICE METHODOLOGY

SMS is unique as a marketing channel because it offers Low Cost, High Reach and High Retention. Compared with marketing via Email, with its low retention, or Mass Mailing, with its high cost, SMS provides a better way to market.

As a starting point offer we will make available a categorised and profiled database of your existing and potential target customers mobile contact information. We presently have a database of subscriber mobile numbers which we have been able to aggregate and categorise from previously implemented SMS campaigns. This database will be the pivot of launching your bulk SMS marketing initiative.

The success of your bulk SMS campaign would depend on our ability to reach as many of your target customers as possible. To achieve this, we will craft and implement other means of populating this database with the consent and cooperation from your organisation. [E.g. offer incentives to your potential and existing customers when they buy your products to send in there mobile contact information.

Making the Most of SMS Marketing

There are three general goals that most marketing initiatives try to achieve. These are: increase business from existing customers, gain new customers in established and new markets and improve profits. In order to make SMS work it is important to make sure the message is clear and respects the delivery medium. A clear message of 160 characters means that the sender needs to make sure that all pertinent information is included.

• Create clear and precise messages. Making sure that the message is clear and concise is very important. A clear message will increase the impact of the message.
• Include contact information. This ensures that the receiver will know who the message is from and will allow them to contact you if necessary.
• Sorting and segmentation of database to enable targeted and more specific marketing [profiling of database….. ….into age brackets, net worth, gender, sex etc

The message we deliver will be set by these goals. Determining which goal you want to achieve is key to creating a clear message that impacts the receiver. Before writing the message it is important to determine what action you want the receiver to take. This is also how you will judge the success of your efforts.

Summary of Our Database

PLEASE NOTE: The GSM numbers on our database keep increasing on a daily basis because of the different services we run, and they cut across the different GSM networks. We have over 10million subscribers in our database which cuts across the different geographical in Nigeria. The authenticity of our database stems from our continual pulling from the most recent database of the various networks.  Based on our relationship as a Wireless Application Service Provider (WASP) and an aggregator of several services across the networks, we have been privileged to gain access to at least 80% of the active GSM subscriber base in Nigeria.

Our database can be grouped into age, gender, geographical locations etc.

Pricing:

For pricing information, please visit our contact page.